"From Passion to Profit: The Rise of Celebrity Popcorn Seller Yakubu Saleh"

- October 12, 2025

Yakubu Saleh, the dynamic co-founder of Honey Pop Concepts, a brand that's been popping its way into the hearts of foodies everywhere! With a passion for producing delicious popcorn, Yakubu has built a reputation as the Celebrity Popcorn Seller, and his brand is quickly becoming a household name.

As a creative and driven entrepreneur, Yakubu's vision for Honey Pop Concepts is to shine a light on the brand and make it a leader in the food production and preservation industry. With his engaging personality and commitment to quality, Yakubu is well on his way to achieving his goals. You can catch up with him on Facebook at Celebrity Popcorn Seller and experience the tasty treats that have earned him his celebrity status!

TMG > What inspired you to start your popcorn business, and how did you come up with the idea?

Yakubu》》My philosophy is centered around making money every day. If I can spend money daily, why not find a way to make money daily?

TMG > How do you manage your finances and resources t.o keep your business running smoothly?

Yakubu》》As a business owner, I believe financial discipline and a visionary mindset are crucial. These qualities help me keep the business running smoothly.

TMG > What sets your popcorn business apart from others, and how do you attract customers?

Yakubu》》The unique taste of my popcorn and my personality as a person and brand set me apart. These factors help attract customers to my business.

TMG > How do you market your popcorn business, and what strategies have been most effective for you?

Yakubu》》I market my products by reaching out to customers in their comfort zones, such as offices, bars, lounges, and nightclubs. Social media publicity has also been effective in helping me reach a large audience.

TMG > How do you determine the price of your popcorn, and do you offer any discounts or promotions?

Yakubu》》I offer affordable prices for regular and premium packs of popcorn, with discounts for bulk purchases and resale.

TMG > Who is your target market, and how do you reach out to them?

Yakubu》》My target market includes stores, supermarkets, offices, schools, hotels, and events. I reach out to them through direct marketing and social media.

TMG > What challenges have you faced as a young entrepreneur, and how have you overcome them?

Yakubu》》I've faced challenges such as raising capital funding, high production costs, and transportation issues. I've overcome these challenges through determination and strategic planning.

TMG > What lessons have you learned from running your business, and how have you applied them to improve?

Yakubu》》I've learned that as a business owner, I need to be fully involved in the business to ensure its success. This has helped me network and promote the brand more effectively.

TMG > What are your plans for expanding or growing your business in the future?

Yakubu》》My goal is to become a leading merchant in the popcorn business. I aim to create an environment where customers can walk in and enjoy their purchases.

TMG > What advice would you give to other young people who want to start their own businesses?

Yakubu》》Start small, be patient, and stay committed to building your business. Don't give up, even when faced with challenges.