Mrs. Kafayat Nuru-Kareem: A Trailblazing Modest Fashion Entrepreneur Creates a Flourishing Brand

- January 28, 2024

Mrs. Kafayat Nuru-Kareem, a graduate of Mass Communication from Federal Polytechnic Offa Kwara State, is the Creative Director of SKTCOLLECTIONZ, a Modest Brand. Hailing from Osun State, she has always been passionate about Modest Fashion since her school days. This passion led her to pursue entrepreneurship and establish her own business brand. Her area of interest as an entrepreneur is creating market opportunities and enhancing the beauties of Muslimahs through her Modest wears.

When asked about the skills and credentials she acquired to become an entrepreneur, Mrs. Nuru-Kareem mentioned that in the buying and selling business, specific credentials are not necessary. All that is needed is a business idea/plan, finances to support the plan, and registration with the Corporate Affairs Commission (CAC). Her target audience includes both men and women, Muslims and Christians, and people of all ages.

Regarding the type of goods that are easier to sell or market, she mentioned that almost all their products are fast-selling. However, she noticed that people tend to buy goods with lower prices more frequently, such as veils, scarfs, turbans, and hijab accessories.

Mrs. Nuru-Kareem also designs wears to market, with the most selling products determining what they import and sell to their customers. While she doesn't have any employees working directly under her at the moment, she has people that assist when there are many deliveries to be made and dispatch riders for delivering goods within the state.

Although she hasn't trained anyone yet, Mrs. Nuru-Kareem stays educated about new trends and what's on vogue by participating in online classes within her business niche and brainstorming with her business partners.

As a business owner involved in nationwide delivery, she faces challenges with drivers during inter-state deliveries. However, she handles these challenges with prayers and patience, relying on Allah for strength.

In terms of management style, Mrs. Nuru-Kareem values her customers and goes to great lengths to keep them satisfied. She considers her customers to be her biggest fans and appreciates their love and support.

The accomplishment she is most proud of in her career is having her own walk-in store. Her strengths include prayer, consistency, and a passion for learning new things. She would like to improve her online sales and find new ways to satisfy her customers.

Prior to becoming an entrepreneur, she had a background in Mass Communication and used to be a makeup beautician. Her next chapter in life as an entrepreneur is to have a bigger brand for her business, travel around the world, and continue satisfying her customers with unique and luxury Modest designs.

Mrs. Nuru-Kareem's role model is her husband for his hardworking nature and sincere love for others. She advises other youths to not relent and keep trying, emphasizing the importance of consistency, hard work, and prayer for success.

To her customers, she expresses her gratitude and appreciation for their support, considering them her biggest fans. She promises to keep growing her brand with their patronage and referrals.

As a business vendor, she makes sure to create time to socialize with friends, family, and business partners, recognizing the value of networking and promoting her brand.